April 21, 2015—the launch date of the “Mobilegeddon” update. If your website isn’t mobile friendly you’re losing all of your mobile phone traffic and upwards of 60% of your total traffic, depending on your type of business and how your customers search for you. If your website is not mobile friendly or built to be responsive you may not show up when your prospects search your keywords on mobile phones. In addition, your site may not look good on smaller screens, which means you’re leaving a lot of money on the table as smart phone users leave your site in favor of greener pastures.
Responsive web design solutions help your websites look great on PCs, smart phones, tablets, and smart watches. They satisfy the search engine requirements and they satisfy the demands of your busy, on-the-go customer base.
Most traditional web sites simply don’t translate very well when viewed on mobile devices. The content looks strange and unprofessional. Menu options shrink until they’re difficult to reach.
If your site isn’t mobile-ready you’re being penalized every time someone chooses to search for your products or services while using a mobile phone.
There are no half measures. Search engines say your site is either “mobile-friendly,” or it isn’t. Search engines give mobile Search Engine Results preference to the sites that meet their mobile friendly criteria, which means a non-responsive site could easily end up dropping off of the Page 1 results.