Step 1: Profile Optimization
We start by either building or claiming existing local profiles for your business. Often, these profiles exist even if you didn’t set them up yourself, simply because local search engines are scraping the data from other sources. However, this information is often inaccurate, which hurts both your rankings and your business.
Once we’ve gained access to your profile we go in to correct inaccuracies, add photographs, and add interesting, focused, and effective descriptions which entice customers while pleasing local search engines. We work with you to get these profiles fully verified and ready to go.
Step 2: Citation Building
Building “citations” is a matter of entering your name, address, phone number and web address into relevant directories all over the web. We submit hundreds of citations on behalf of our clients, creating a legitimate source of backlinks which inspires trust in all major local search engines.
Citations are the number one ranking factor, so this is important. However, they’re tedious to build on your own, and it’s easy to make mistakes. Slight variations in your information can have catastrophic consequences. Our local search experts know how to prevent these problems so you reap the full benefits of your citation strategy.
Step 3: Reputation Management
Reviews are the second most important local SEO ranking factor. They’re also a huge decision-factor…poor reviews mean customers won’t trust you enough to do business with you no matter where you rank.
To an extent, earning a great online reputation depends on your company—it’s up to you to provide the outstanding services and customer service it requires. It’s also up to you to stay in contact with your customers, encouraging them to leave reviews whenever possible. However, The Click Depot still provides many tools to make reviews much easier for our clients.